Newegg
PROJECT DESCRIPTION
Newegg is a publicly traded American e-commerce leader specializing in computer hardware, consumer electronics, and gaming products. Known for its robust marketplace and tech-savvy community, Newegg partners with some of the biggest names in the industry including PlayStation, Nvidia, Intel, Samsung, Xbox, and Microsoft.
During my tenure at Newegg, I played a multidisciplinary role that bridged creative design and technical implementation. I collaborated with internal teams and world-renowned tech brands to deliver campaigns and assets that aligned with brand identity, boosted engagement, and improved user experience.
INDUSTRY:
E-commerce, Technology
ROLES
- Banner Design
- Web Design
- Front-end Development
- Print Design
MY CONTRIBUTIONS
Banner Design
I designed promotional banners for both seasonal campaigns and brand-specific product launches. These banners were used across Newegg’s homepage, category pages, and email marketing campaigns. Each piece adhered to both Newegg’s visual language and the co-branded style guides of partners like PlayStation and Samsung.
Web Design / Front-End Development
I was responsible for designing landing pages and promotional microsites that seamlessly integrated with Newegg’s platform. These pages balanced marketing goals with user experience, often serving as high-traffic destinations for featured events like Black Friday or GPU restocks.
Beyond design, I helped bring my web layouts to life through responsive front-end development. Using HTML, CSS, and JavaScript, I collaborated with the development team to ensure pixel-perfect implementation and performance across devices.
HIGHLIGHTS
- Successfully launched multiple co-branded campaigns featuring NVIDIA, Xbox, and Intel.
- Contributed to Black Friday campaigns that drove record traffic and sales.
- Built visually engaging microsites that maintained consistent UX and branding.
- Developed a wide range of creative assets—from digital to print—ensuring visual cohesion across all touchpoints.