Safeco

PROJECT DESCRIPTION

Safeco Parking & Transportation is privately owned and operated parking and transportation company dedicated to providing stress free service to their clients and customers.

My process for Safeco was first conducting research from there I can clarify a brand strategy which included the core values, brand attributes, and competitive advantages. After that I figured out Safeco's positiong and brand essence and from there I was able to start sketching out ideas for a logos. With the brand strategy done I moved on to wireframes and then high fidelity mock ups for the client to sign off on before I started web development.